Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation/5(). Today you have to out-position, out-maneuver, and out-design the competition. Discover “radical differentiation”—the number-one strategy of high-performance brands. ZAG has been named one of The Best Business Books of All Time. Its principles have informed the strategies of organizations such as Apple, Google, UPS, HP, Microsoft, Google, Kraft, PayPal, and the University of www.doorway.ru: marty@www.doorway.ru This item: ZAG: The 1 Strategy of High-Performance Brands by Marty Neumeier Paperback $ Ships from and sold by BuyGlobal. Brand Gap, The: Revised Edition by Marty Neumeier Paperback $ Only 1 left in stock. Ships from and sold by Amazon www.doorway.rus:
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today. Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.
In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. Today you have to out-position, out-maneuver, and out-design the competition. Discover “radical differentiation”—the number-one strategy of high-performance brands. ZAG has been named one of The Best Business Books of All Time. Its principles have informed the strategies of organizations such as Apple, Google, UPS, HP, Microsoft, Google, Kraft, PayPal, and the University of California. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands―radical differentiation.
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